Direct marketing fear

Let me state this upfront – I am no direct marketing expert. But it is such an important topic that I feel the need to share the little that I know with my clients. The below is mostly relevant for direct mail – good old letters through a post box. While...

How to write an effective sales letter

Not sure about you but I hope to find one of these leaflets in my letterbox everytime I come home! Simple and irresistible Sales letters can be very powerful if written well and bring you significant increase in sales when used as part of well targeted direct mail...

Is it immoral to pay lower taxes?

I was having a discussion recently with a potential client and as is my custom I presented to them the most tax efficient way to withdraw funds from their limited company using a few income level scenarios. Both directors were quite surprised at the amount of tax they...